RETAIL & MERCHANDISING SOLUTIONS THAT GROW BRANDS
Pheasant Creek is a boutique retail and merchandising solutions agency
with an emphasis on new and emerging brands, focused on identifying
and closing critical execution gaps. We remove uncertainty
around shelf performance by driving trial and ensuring products are placed, faced, priced and experienced the right way. Leaving nothing important behind so brands can grow with confidence.
We convert shelf space into sales velocity and drive incremental trial by deploying our high frequency teams already in stores, against your brands
End-to-end leadership to scale
store-level project and initiatives, with optional fractional, operator led support embedded directly
into the organization
We offer internal field teams a
platform to drive smarter
performance and accelerate brand
growth by converting field
execution into actionable insights
Through established routing, brands gain immediate access to scalable retail coverage—supporting both national expansion and focused
regional velocity—delivered by our experienced teams already operating in the store.
Gina Pfister is a managing partner with Pheasant Creek, a boutique service and solutions provider in the grocery retail space.
Before becoming managing partner with Pheasant Creek, Gina held the position of VP of Client Services at SAS / Advantage Solutions and was responsible for managing an extensive portfolio of national manufacturer and advertising clients.
Gina participated on a business-critical tier-one China account spanning, cultivating, and winning over loyal and lasting relationships. She also holds the esteemed accomplishment of being selected to Progressive Grocers Top Women in Grocery, Executive Level.
Living in Alaska for many years, she came to love and appreciate the outdoors. Today she enjoys time with her family, friends and two Labrador Retrievers whom she loves to upland hunt!
Chris Vealey is a managing partner of Pheasant Creek, a boutique service and solutions provider in the retail space.
Prior to becoming a managing partner at Pheasant Creek, Chris honed his craft through 30 years of Beverage, CPG and Media wholesale DSD.
Chris has also led acquisitions and provided executive sponsorship to numerous rebranding and change management programs and is always excited to share his experience, networking and wiring with others.
Chris earned a B.B.A. from Marshall University and is a Flyfishing and Upland Hunting enthusiast. He enjoys spending time with family and is especially proud of his two daughters and grandchildren.
