RETAIL & MERCHANDISING SOLUTIONS THAT GROW BRANDS
Pheasant Creek is a boutique retail and merchandising solutions agency
with an emphasis on new and emerging brands, focused on identifying
and closing critical execution gaps. We remove uncertainty
around shelf performance by driving trial and ensuring products are placed, faced, priced and experienced the right way. Leaving nothing important behind so brands can grow with confidence.
We convert shelf space into sales velocity and drive incremental trial by deploying our high frequency teams already in stores, against your brands
End-to-end leadership to scale
store-level project and initiatives, with optional fractional, operator led support embedded directly
into the organization
We offer internal and external field teams a
platform to drive smarter
performance and accelerate brand
growth by converting field
execution into actionable insights
Through established routing, brands gain immediate access to scalable retail coverage—supporting both national expansion and focused
regional velocity—delivered by our experienced teams already operating in the store.
Gina Pfister is a Managing Partner at Pheasant Creek, a boutique services and solutions provider supporting brands in the grocery retail space. She enjoys working closely with clients to build practical programs that translate strong execution in-store at the shelf into real sales growth.
Before co-founding Pheasant Creek, Gina served as VP of Client Services at SAS / Advantage Solutions, where she managed a broad portfolio of national brands, national accounts and supported complex global accounts. She was honored to be named to Progressive Grocer’s Top Women in Grocery at the Executive Level.
After spending many years living in Alaska, Gina developed a deep love for the outdoors and now enjoys time with family, friends, and her Labrador Retrievers chasing upland birds.
Chris Vealey is a managing partner of Pheasant Creek, a boutique service and solutions provider in the retail space.
Prior to becoming a managing partner at Pheasant Creek, Chris honed his craft through 30 years of Beverage, CPG and Media wholesale DSD.
Chris has also led acquisitions and provided executive sponsorship to numerous rebranding and change management programs and is always excited to share his experience, networking and wiring with others.
Chris earned a B.B.A. from Marshall University and is a Flyfishing and Upland Hunting enthusiast. He enjoys spending time with family and is especially proud of his two daughters and grandchildren.
